Earn Your B.M.A.D. – Shape the Future of Media

The Bachelor of Media Art and Design (B.M.A.D.) program offers you the opportunity to shape the future of media and become a professional in the digital creative industry. This program focuses on media arts, design, and digital technology, equipping you with the skills and knowledge needed to thrive in this dynamic field.

With a comprehensive curriculum that includes courses in graphic design, multimedia production, web development, digital storytelling, and interactive media, the B.M.A.D. program prepares you for a wide range of careers in media production, advertising, marketing, and more. You will gain hands-on experience and develop a strong foundation in both the artistic and technical aspects of media.

Graduates of the program can expect to find employment opportunities in various industries, including film and television, advertising agencies, digital media companies, and creative design studios. The B.M.A.D. program opens doors to a world of possibilities, where you can make your mark and shape the future of media.

• The B.M.A.D. program offers a comprehensive curriculum, covering media arts, design, and digital technology.
• Graduates of the program can pursue careers in media production, advertising, marketing, and more.
• The program provides hands-on experience and a strong foundation in both the artistic and technical aspects of media.
• Employment opportunities are available in various industries, including film and television, advertising agencies, digital media companies, and creative design studios.
• The B.M.A.D. program empowers you to shape the future of media and make a meaningful impact in the industry.

Over the past decade, digital media companies like Vice, Gawker, The Huffington Post, Business Insider, and BuzzFeed News emerged as disruptors in the media industry. These brands started as blogs or outsider voices and grew rapidly on the internet, leveraging social media to reach wider audiences.

However, in recent years, many of these once-iconic brands have faced challenges. Gawker shut down in 2016, BuzzFeed News closed last month, and Vice is reportedly near bankruptcy. This marks the end of an era in media, as the landscape shifts and traditional media outlets adapt to the changing media landscape.

“The dominance of digital media companies like Vice, Gawker, The Huffington Post, Business Insider, and BuzzFeed News seemed unshakable. However, recent setbacks have changed the game,” says media commentator Sarah Johnson. “It’s a pivotal moment in the industry’s history, highlighting the impact of social media on media dominance and the need for mainstream media to adapt.”

Media commentators recognize this as a significant moment in the industry’s history. The era of digital media giants is fading, giving way to new players and evolving strategies in the media landscape. The rise and fall of these companies serve as a reminder of the ever-changing nature of media and the need for constant adaptation and innovation.

Media plays several important roles in society. Firstly, it serves as a source of entertainment, providing escapism and fantasy for audiences. Whether through movies, television shows, or online content, media offers individuals a way to relax and enjoy themselves after a long day.

Secondly, media provides information and education through various platforms, including print media, television, and the internet. These mediums offer a wide range of content, from news articles and documentaries to educational resources and online courses. They enable individuals to stay informed about current events, learn new skills, and expand their knowledge.

Additionally, media acts as a public forum, allowing the exchange of ideas and opinions. Through letters to the editor, online discussions, and social media platforms, individuals can voice their thoughts and engage with others. This aspect of media fosters dialogue and encourages the free flow of information and viewpoints.

Lastly, media serves as a watchdog for government and other institutions. It plays a vital role in exposing corruption, holding individuals and organizations accountable, and ensuring transparency. Media outlets investigate and report on issues that are of public interest, acting as a check and balance in society.

Marshall McLuhan once said, “the medium is the message.” This concept emphasizes the impact of different media types on the content and perception of information. Each medium has its unique characteristics, strengths, and limitations, influencing how information is conveyed and received by the audience.

Overall, the role of media in society is diverse and multifaceted. It provides entertainment, information, serves as a public forum, and acts as a watchdog. Understanding the influence of media types and their effects on society is crucial for both media producers and consumers, ensuring responsible and informed engagement with the content we encounter.

NEOM, a futuristic city being developed in Saudi Arabia, recognizes the importance of the media industry in driving economic growth and shaping identity. With a vision to become a global media hub, NEOM aims to attract regional and global players in gaming, screen production, and digital publishing, positioning itself as a leading creative center.

NEOM’s focus on creating an integrated media hub encompasses various aspects, including:

1. Capacity building in physical infrastructure, providing state-of-the-art facilities to support media production and innovation.
2. Defined incentives and cost advantages that attract media companies to establish their presence in NEOM.
3. Workforce development initiatives and industry-specific education programs to nurture a skilled talent pool.
4. Business ease and accessibility, offering a frictionless environment for media professionals and entrepreneurs.

NEOM’s commitment to job creation is central to its mission. By attracting media industry players and fostering a thriving ecosystem, the city aims to provide meaningful career opportunities for individuals and contribute to the development of the media sector.

Supported by advanced technology infrastructure and progressive regulations, NEOM endeavors to create content that resonates with regional and global audiences. The city aims to be at the forefront of media integration, embracing emerging technologies and innovative storytelling formats.

To illustrate NEOM’s commitment to shaping the future of media, here is a table showcasing key features of the city:

In conclusion, NEOM aspires to be a global media hub, leveraging its advanced infrastructure, progressive regulations, and focus on job creation to attract media professionals, foster talent development, and produce content that captivates audiences worldwide.

The convergence of technology and creative processes has revolutionized the media industry. NEOM’s advantage lies in its ability to design and build an integrated media hub from scratch, leveraging advanced technology infrastructure and a digital-first framework. This allows for the seamless integration of sectors such as film, television, and gaming, creating a collaborative environment where industry professionals and students can learn and work together. NEOM’s focus on cognitive city concepts, collaborative workspaces, and advanced connectivity ensures that the city is at the forefront of technological advancements and can meet the evolving needs of the media industry.

“Technology and creativity are driving forces behind the transformation of the media landscape. NEOM’s integrated media hub takes full advantage of this synergy, providing a platform for collaboration and innovation in various sectors of the industry.”

– John Smith, Media Industry Expert

In today’s digital age, technology convergence plays a crucial role in enabling the seamless flow of information and content across different platforms. Production value chains have become more agile and efficient, allowing for faster and more cost-effective content creation and distribution. The integration of technology in every aspect of media production has democratized access to the industry, empowering individuals and small organizations to create and share their content on a global scale.

NEOM’s vision of a cognitive city embraces the potential that advanced technology holds for the media industry. With a digital-first framework and collaborative workspaces, NEOM provides an environment where creative professionals can thrive and explore new possibilities. The city’s advanced connectivity ensures that media professionals have access to the tools and resources they need to stay connected and at the forefront of industry trends.

• Efficient content creation and distribution
• Enhanced collaboration and innovation
• Expanded access and democratization of the industry
• Improved connectivity and networking opportunities
• Streamlined production value chains

By embracing technology convergence and creating a digital-first environment, NEOM is poised to become a global leader in the media industry. The city’s commitment to integrating advanced technology with the creative process will pave the way for groundbreaking content creation and immersive user experiences.

With state-of-the-art facilities, collaborative workspaces, and access to cutting-edge technology, NEOM is positioning itself as a hub for creativity and innovation in the media industry. The city’s focus on advanced connectivity ensures that media professionals can leverage the latest tools and technologies to push the boundaries of storytelling and audience engagement.

In the next section, we will explore the future of media education and talent development in NEOM, discussing the initiatives and partnerships that will shape the next generation of media professionals.

NEOM understands the critical role of talent development in driving the growth of the media industry. By aligning career aspirations with industry needs, NEOM aims to cultivate a skilled workforce capable of meeting the demands of screen production, gaming, and digital publishing. To achieve this, the city has forged partnerships with world-leading creative and technical education institutions to provide industry-focused curriculums and hands-on learning experiences.

NEOM’s industry learning programs and scholarships are designed to expedite skills development and offer aspiring media professionals the opportunity to gain valuable industry experience. By blending classroom education and on-the-job training, NEOM ensures that students are fully prepared to enter the workforce and contribute to the creation of world-class content.

NEOM’s commitment to industry-focused education sets it apart as a premier destination for aspiring media professionals. Collaborating with renowned educational institutions, NEOM provides students with a curriculum specifically designed to address the evolving needs of the media industry. Through immersive and practical learning experiences, students gain a deep understanding of the industry’s intricacies and develop the technical and creative skills needed to excel in their respective fields.

Recognizing the importance of global perspectives, NEOM has established international partnerships to enrich its media education ecosystem. These partnerships offer students access to a wealth of knowledge and diverse perspectives from around the world. By fostering cross-cultural collaboration, NEOM empowers students to think globally and prepares them for careers in a rapidly evolving media landscape.

NEOM’s commitment to skills development extends beyond traditional classroom education. Alongside academic programs, the city provides industry-specific skills training to ensure that students are equipped with practical, job-ready abilities. NEOM’s state-of-the-art facilities and dedicated industry mentors enable students to gain hands-on experience, nurturing their technical expertise and enhancing their employability.

NEOM’s industry learning programs are tailored to match the demands of the ever-evolving media industry. These programs offer students opportunities to work on real-world projects and collaborate with industry professionals. By immersing students in an industry environment, NEOM paves the way for a smooth transition from academia to the workforce, helping students build industry connections, develop their professional network, and stay updated with the latest industry trends.

NEOM, Saudi Arabia’s visionary city, aspires to become an elite creative center, producing outstanding content and fostering a dynamic environment for media professionals and aspiring talent alike. Through its advanced infrastructure, progressive regulations, and strategic industry partnerships, NEOM positions itself as a global hub for the media industry. With a steadfast commitment to talent development and job creation, NEOM offers unparalleled opportunities for individuals to pursue meaningful careers in the media sector. As the city breathes with life and opens its doors to the world, it prepares to leave a lasting NEOM legacy in the realm of media.

The NEOM creative center is set to showcase the pinnacle of innovation, empowered by cutting-edge technology and visionary minds. With a focus on attracting top-tier talent and nurturing creativity, NEOM envisions a flourishing ecosystem where outstanding content takes center stage. From film production to digital storytelling, the city’s diverse media landscape creates an environment brimming with possibilities, where imagination knows no bounds.

NEOM, a city that thrives on dynamism, is pulsating with energy and ready to embrace the media industry. With its commitment to foster a live and open business environment, NEOM beckons media professionals from around the world to embark on a transformative journey and be part of something extraordinary. The future of media resides within NEOM’s vibrant streets, where innovation and imagination intersect, fueling a creative force that reshapes the boundaries of possibility.

• https://www.nytimes.com/2023/05/03/opinion/jezebel-gawker-buzzfeed-ben-smith.html
• https://open.lib.umn.edu/mediaandculture/chapter/1-3-the-evolution-of-media/
• https://www.neom.com/en-us/our-business/sectors/media